Super Bowl

This Week's Recommendations

This Week's Recommendations
  1. When peace feels impossible: Christopher Cook says, “As such, when Paul says “do not be anxious,” he is not instructing believers to numb their emotions, detach from their circumstances, or pretend life doesn’t hurt. He’s inviting us to recalibrate the affections of our hearts. And that recalibration begins with a theological claim far deeper than a surface-level command. It begins with presence.”

  2. When waiting draws us near: Bethany Broderick says, “Our world seems allergic to waiting. We pay hundreds of dollars for faster shipping

Signaling Our Consumption

Signaling Our Consumption

I still remember how aghast my dad was when the Nike Swoosh became prominently displayed on apparel. “I can’t believe people are paying money to be walking advertisements!” he said in disbelief, “Nike should be paying them!”

No one bats an eye at such branding any longer. A brand stands not just for the product itself, it is a social signal, marketing not just the company, but the consumer.[i]

“Nowadays you shouldn’t have a company that is not contributing in some fashion or form or sense to a cause, because the people today who buy a product, they want to know what you have done for somebody else lately,”[ii] Fubu’s Daymond John reflected on his experience investing through Shark Tank.