When All You Have is Facebook: Why Social Media Should be Part of our Response to COVID-19

Social media has received plenty of negative attention over the past several years. More than a few of my friends have sworn off Facebook and Twitter. They are not without reason. Beyond draining time and productivity, it’s well documented that social media has been linked to depression.

There have been more than a few times I’ve considered deleting my Facebook and Twitter accounts. In the end, I’ve decided that in a social media age, I shouldn’t stay on these platforms: it’s my responsibility as a pastor to connect with those in my care where they are (I wrote more about that here).

Now, more than ever this is true.

Church, I encourage you to engage online.

In this new world of social distancing and (in some locations) shelter-in-place, there are more reasons than ever to utilize social media. Here are four:

Others are using social media more than ever.
Anecdotally, our church social media engagement has been through the roof in the past week. Our page views are up over 280%, our post reach is up over 570% and our post engagement is up over 840%. My hunch is that many churches are experiencing the same uptick in engagement.
Most are feeling the loss of relationships.
With schools closed and many businesses closed or having their employees working remotely, we don’t have nearly the amount of social interaction we had just a couple of weeks ago.

Here are some of the most helpful resources that I’ve found on COVID-19 (the coronavirus). I hope they are helpful for you as well.

1. Should Christians Be Anxious About the Coronavirus? Wise counsel from Todd Wagner, who says, “Follow the example of those who’ve acted faithfully in the past. In 19th-century England, when thousands were dying of cholera, Charles Spurgeon visited homes to care for people. The church of Jesus in Wuhan China, the virus’s epicenter, is faithfully leading even today.”

2. Love in the Time of Coronavirus: Andy Crouch with a lengthy and nuanced article regarding how to lead well through this pandemic.

3. Spurgeon and the Cholera Outbreak of 1854: Geoff Cheng shares the story of how Charles Spurgeon responded in the midst of a cholera outbreak. He shares that Spurgeon reflected that, “If there ever be a time when the mind is sensitive, it is when death is abroad. I recollect, when first I came to London, how anxiously people listened to the gospel, for the cholera was raging terribly. There was little scoffing then.”

4. When the Deadly Outbreak Comes: Counsel from Martin Luther: Andrew Davis shares the story of Martin Luther’s ministry in the middle of an epidemic, “In August 1527, the plague had struck Luther’s city of Wittenberg, and many of Luther’s fellow citizens ran for their lives. Luther’s prince, Elector John, ordered Luther to leave immediately to save his own life, but Luther chose to stay to minister to those stricken.”

5. CS Lewis on the Coronavirus: 72 years ago CS Lewis responded to the atom bomb. His words ring true today in the midst of this crisis.

6. What is a Pandemic? A brief survey of the six pandemics of the past hundred years.

Others are using social media more than ever.

Most are feeling the loss of relationships.