A 2020 YouGov poll asked respondents, “What is the most important election of your lifetime?” 69% of respondents said it was the current election of 2020. Surprisingly, that number increased with age, with 82% of respondents over 55 years old agreeing. And the American political machine smiles. 2020 shattered the record in political spending, with an astounding $14.4 billion spent: a near doubling of what had been record spending in the 2016 campaign.